Empowering innovation:
From idea to successful businesses

An innovative entrepreneurial education programme designed to empower early-stage ventures to transform innovative concepts into successful, commercially robust enterprises. 

Providing essential entrepreneurial knowledge and skills, including:

• Effective testing and validation of their innovative concepts in the market.
• Defining their path to market for launch.
• Securing essential investment to drive their business forward.

Teams acquire crucial entrepreneurial skills to develop a robust business model, validate product-market fit, and gather early customer feedback for refinement. Additionally, they learn how to confidently determine their route to market, craft a go-to-market strategy, and engage with the funding and investment community.

The Kickstart programme is specifically designed for B2B tech companies that have ambitions to grow their customer base rapidly and are seeking support to develop an effective go-to-market strategy for launch. 

The 6-week training programme is delivered by highly experienced and successful growth marketers and helps you create a solid go-to market strategy and action plan for business growth.

The online, in-depth, interactive programme covers how to establish your ideal champion persona, use prospecting strategies to secure volumes of potential customers, create content that converts and gives you the know-how to realise the full power of automation to scale your marketing operations.

Empower is the ultimate strategic sales and marketing membership experience giving B2B tech companies vital skills to successfully launch, grow and scale.

It delivers everything you need to supercharge your sales and marketing and accelerate your growth: proven, actionable strategies, expert coaching on a wide range of sales and marketing topics, dynamic B2B tech community, and ongoing mentorship from industry subject matter experts.

Led by Leanne and Ro, seasoned marketeers who are well-versed in the entrepreneurial journey, this multidisciplinary team collaboratively supports members across all facets of commercialisation. This holistic approach enables participants to gain insights and strategies in specialised areas including enterprise sales, branding, SEO, investor relations, and more.